Learn about “We are the lions”, Pictet’s new brand campaign for Asia drawing on the similarities between the iconic stone lions in Asia and the emblematic Pictet lion.

For centuries, the lion has represented strength and nurture in Asian cultures. In the same way, the Pictet lion, which originated in the 17th century on the crest of the founding Pictet family, symbolises stability, courage and independence. With this campaign, we pay homage to the lions that unite us and convey that, we, too, aim to protect the future.

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Founded in Switzerland in 1805, Pictet is one of the leading independent wealth and asset managers, with 30 offices worldwide, and 30 years of presence in Asia.

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Whether you are growing your business or handing your hard work on to future generations, we build all-encompassing, tailor-made wealth strategies robust enough to deal with whatever the future holds in store. Since foundation, Pictet has been helping clients to build their businesses, shape the lives they want and forge the legacies they seek.

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Press release

Pictet celebrates 40 years in Asia, unveils “We are the Lions” inaugural Asia brand campaign.

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