Learn about “We are the lions”, Pictet’s new brand campaign for Asia drawing on the similarities between the iconic stone lions in Asia and the emblematic Pictet lion.
For centuries, the lion has represented strength, stability and good fortune in Asian cultures. In a similar way, the Pictet lion, which originated in the 17th century on the crest of the founding Pictet family, symbolises stability, courage and independence. With this campaign, we pay homage to the lions that unite us and convey that, we, too, aim to protect the future.
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Pictet celebrates 40 years in Asia, unveils “We are the Lions” inaugural Asia brand campaign.Read more