Learn about “We are the lions”, Pictet’s new brand campaign for Asia drawing on the similarities between the iconic stone lions in Asia and the emblematic Pictet lion.

For centuries, the lion has represented strength, stability and good fortune in Asian cultures. In a similar way, the Pictet lion, which originated in the 17th century on the crest of the founding Pictet family, symbolises stability, courage and independence. With this campaign, we pay homage to the lions that unite us and convey that, we, too, aim to protect the future.

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About Pictet

Founded in Switzerland in 1805, Pictet is one of the leading independent wealth and asset managers, with 30 offices worldwide and 40 years of presence in Asia.

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Wealth management for private clients and wealthy families

Whether you are growing your business or handing your hard work on to future generations, we build all-encompassing, tailor-made wealth strategies robust enough to deal with whatever the future holds in store. Since foundation, Pictet has been helping clients to build their businesses, shape the lives they want and forge the legacies they seek.

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We service our clients with a wide range of fixed income, equity, alternative and multi-asset strategies. It is our multi-boutique structure, which combines local knowledge, a global reach and Swiss banking heritage that sets us apart from our competitors.

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We manage every aspect of the asset servicing process, leaving clients free to concentrate on their own priorities — that is, distribution and generating portfolio performance.

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Press release

Pictet celebrates 40 years in Asia, unveils “We are the Lions” inaugural Asia brand campaign.

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